There is a good chance you, like most people, are spending a lot more time at home these days. If you are tired of surfing the internet and have already binge-watched all the shows on Netflix, you might be looking for other ways to keep yourself busy —- and maybe earn a bit of income.
Now is the perfect time to start a website — but where do you start? How do you know what topic to focus on?
A niche is a smaller segment of a larger market. Retail, for example, is a pretty broad industry — you could sell clothes, kids' toys, craft supplies, or even fishing gear and tackle. Selecting a profitable niche is all about finding a topic people are interested in and implementing ways to turn that interest into income.
Here are a few of the most popular online niches worth exploring:
According to data from Axios, business and finance sites are exploding in popularity this year. In addition there’s been a surge of interest in online trading, with brokers like TD Ameritrade and Scwab reporting hundreds of thousands of new accounts opened since the pandemic started. This suggests a large market for beginners who want to learn how to participate in the markets.
Finance is a wide niche with plenty of different angles. And this makes it easier to create a site that stands apart.
For example, you could create content angled at college students looking to get started investing, frugal families, or high earners who want to make the most of their retirement savings.
The popularity of books like The 4-Hour Work Week and sites like Fiverr shows how much people want to figure out how to earn a real income from the comfort of their own homes.
Content in this niche can include how-to guides, job sites, tips for finding clients, and how to create a business proposal.
Fitness and weight loss have a high search volume, which means lots of people are looking for information about how to lose weight and get in shape. And, since most gyms are closed, many people are turning to the internet for advice.
Content in this niche might include workout guides, recipes, diet tips, and workout videos.
Remember, that due to the coronavirus, people are looking for ways to workout at home or outdoors. And even though some lockdowns are being lifted, there may be a second wave in the fall or winter.
People are always looking for ways to find love — or improve their relationships. And, you don't need to be a relationship expert to earn money in this profitable niche.
Consider sharing advice, answering questions, or giving ideas for planning the perfect date night.
As more people work from home, many for the first time, there are plenty of opportunities to make money sharing advice, products, and tools to help make working from home more successful.
And, many products and tools can help you earn an affiliate income, making them even more profitable.
Business ownership is on the rise. According to the Small Business Administration, there are more than 30 million small businesses — and many of those businesses rely on tools to market their products or services.
Sites that share reviews and how-to guides about these tools can earn an affiliate commission — sometimes as high as 50 percent.
A final word of advice: don't feel like you have to cover every topic in a certain niche. Sometimes super-specific niches can be really successful.
For example, a weight loss site doesn't need to cover all the different ways to lose weight — you might choose to focus on how to lose weight by eating healthily or working out with the items you already have at home.
You have the time; why not start now?